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“Green” Shopping Continues to Thrive

Posted by Luke on April 3, 2010

I remember 5 or so years ago when people told me that “this green thing” was just a trend that won’t last.  After battling a brutal recession and seeing oil drop from $145 to $36 per barrel in a few short months (oil seems to be a temperature gauge for a lot of peoples’ greenness), green shopping continues to thrive.

A new report just released by Mintel indicated that 35% of U.S. consumers would pay more for environmentally-friendly products.  Another study by Green Seal indicated that 4 out of 5 people are still buying green products and services which sometimes cost more.  A third study, although a year old at this point, indicated that “green features – that is, that a product is recyclable and energy efficient – are more important than the brand name being considered.”

Let me re-type that to make sure we all see it… “green features are more important than the brand name being considered.”  Wow, that is a big deal.  The proof is in the pudding.  Green shoppers are loyal to their values and would rather an environmental feature over a brand name product.  As a marketer, I like those loyal green customers.

My verdict:  “Green” is here to stay.


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