A Leading Example of Transparency in Sustainability
Posted by Luke on August 9, 2010
In my previous post, I talked about the role of transparency in sustainability. One of the best examples of a company who does this is Patagonia. Patagonia’s Footprint Chronicles allows people track the environmental impact of their products (good or bad) from product design all the way to delivery. It’s a pretty slick interface and I encourage you to check it out. You can see exactly where your clothes are made and what the conditions are at each of the factories.
Have you asked other clothing companies what the footprints of their items are? I bet they don’t know the answer like Patagonia. Being transparent helps Patagonia continue to strive for improved environmental performance while also setting a standard in the industry.
My down jacket was designed in Ventura, CA of which I can watch a video of. The down fibers come from Hungary and I can see pictures of the origin location and conditions. The fibers are then cleaned and processed in California before being sent to China in combination with recycled polyester for the shell. Pictures of the factory can be viewed to witness the working conditions. The finished product is shipped to Patagonia’s distribution center in Reno, NV. The total process emits 7 lbs of CO2, creates 5 oz of waste, and uses 9.4 kwh of energy.